goAfrica’s strategy provides a compelling value proposition for both buyers and suppliers:

  • An easy to use platform with market leading B2B functionalities designed for mobile access
  • Widest B2B selection in Africa of in-demand products including mobile phones, electronics, beauty and clothing at very competitive factory gate prices sourced directly for leading suppliers predominantly based in China
  • Generate incremental trade with high growth businesses in multiple African countries
  • Request for Quote (RFQ) function to generate firm offers from multiple suppliers
  • Effective and efficient logistics partnerships to facilitate cross border delivery
  • Verification and inspection solutions to enable safe trading
  • goAfrica has developed strong global logistics, bank and technology strategic partners to reinforce customer access, advanced functionality and competitive positioning


With a strong ground presence in major African cities, China, Hong Kong and London, goAfrica has the necessary local capabilities to service African trade.

Why Should I Use goAfrica?

  1. Access suppliers and buyers interested in doing business with African businesses.
  2. Access to broad range of quality products at competitive prices.
  3. RFQ functionality simplifies your sourcing needs and helps to achieve the best prices.
  4. Make and receive payments securely through goAfrica using wire transfer or credit card.
  5. Trade safely with our verification and inspection solutions providing a safe trading environment.
  6. Suppliers benefit from easier access to businesses interested in importing to or purchasing from Africa
  7. Buyers benefit from increased supply, more choice, lower prices, richer sourcing experience, smoother negotiations with international suppliers through RFQs, improved supply chain reliability and seamless communication

Benefits of Using goAfrica

Buyers and Suppliers will both enjoy:

  • Deep and easy-to-use platform functionality optimised to work in low bandwidth environments including mobile access.
  • Security from the built-in payment system to facilitate trusted transaction flow between buyer and suppliers
  • Superior customer services through experienced teams with a strong on-the-ground infrastructure in Africa, Asia and EU